Service
What is VOD?
Video on Demand (VOD) is how modern audiences watch TV.
Instead of following a schedule, viewers choose what to watch, when to watch it across platforms like ITVX, Channel 4 and Sky AdSmart, as well as global services such as Prime Video, Netflix and Disney+.
It’s still television, just delivered differently.
And for advertisers, it opens up new levels of precision, flexibility and control.
The New Era of TV
The TV landscape has transformed.
Audiences are no longer tied to a single screen or schedule. They move seamlessly between live TV and streaming platforms, often within the same day.
That doesn’t make TV less powerful. It makes it more dynamic.
VOD allows brands to follow audiences into these new environments, combining the impact of television with the precision of digital.
Why VOD Works
Smarter Targeting
Reach specific audiences based on demographics, location, interests, and viewing behaviour.
Greater Precision
Deliver your message to the households and viewers most relevant to your brand.
Less Waste
Reduce spend on audiences unlikely to convert, improving overall efficiency.
High-Quality Environments
Ads still appear within premium, TV-quality content — maintaining the trust and impact of traditional broadcast.
Measurable Impact
Enhanced tracking and reporting provide clearer insight into performance.
How We Work with VOD Platforms
We plan and buy across the UK’s leading VOD and streaming platforms
Depending on the platform, campaigns can be delivered through:
Direct Buys
Securing premium inventory directly with broadcasters and media owners.
Programmatic Buying
Using data-driven technology to automate and optimise delivery in real time.
We manage the entire process, from audience strategy through to activation and optimisation.
A Smarter Way to Use TV
VOD isn’t a replacement for linear TV. It’s a powerful complement.
Linear TV builds scale and awareness.
VOD adds precision and efficiency.
Together, they create a more complete, more effective TV strategy, reaching broad audiences while reinforcing messages with targeted delivery.
Built for Modern Viewing
TV hasn’t stood still, and neither have we.
We combine decades of broadcast expertise with a deep understanding of the evolving VOD landscape, helping brands navigate a fragmented market with confidence.