Service
Channel 4
Channel 4 became the fastest growing VOD streaming service among adults in 2025
Why advertise on Channel 4?
With over 30m registered users, Channel 4 is growing fast.
In 2025, Channel 4 Streaming had it’s best year yet, hitting over 1 billion streams, with 907 million hour watched and 40 million adults reached.
Channel 4 boasts a diverse mix of reality TV, comedy, drama, and lifestyle programming such as Married at First Sight, Taskmaster, The Great British Bakeoff, Gogglebox, The Handmaid’s Tale and new hit, Patience.
With audience targeting based on demographics, interests, programme viewing habits, and location (postcode or region), clients can ensure their campaigns reach the most relevant audiences and achieve stronger results.
Appeal to your audience with a choice of high quality video (TV commercial) or static ads (AD PAUSE).
Ads appear within premium, TV-quality content, maintaining the trust and impact of traditional broadcast.
Channel 4 Streaming Viewers are VOD ENTHUSIASTS
They are +21% more likely to use ‘on demand’ TV Services to create their own TV schedules, and +13% more likely to say that they now watch more TV because of online streaming.
They are also +15% more likely to agree that streaming services have changed the way they watch TV.
Channel 4 Streaming attracts a high number of young adult viewers aged 18-34 and ABC1 adults.
Adults 18-34 viewer metrics (2025)
ABC1 Adult viewer metrics (2025)
What is AD PAUSE at Channel 4?
Ad Pause offers a prime opportunity to present a targeted display message to viewers when they pause their content for a short break on the big screen.
Pause is a high impact creative which allows brands to reach users whilst watching Channel4 content across all our platforms.
When the user pauses a programme, the static ad fills the screen and remains there until the viewer exits the ad or resumes the content.
What are the benefits of using Ad Pause?
- Easy to create and buy. Pause is, put simply, a poster ad – it’s high impact and static
- Access the power of TV without needing a TV ad
- Runs across all Channel 4’s streaming platforms (CTV, mobile and .com)
- Clearcast approved! Pause advertising on Channel 4 platforms is fully compliant with the UK Code of Broadcast Advertising
- Drive brand engagement with a simple QR code
- Contextual and data targeting: Pause is compatible with all of Channel 4 streaming’s data and audience targeted products
It’s uncluttered and surprisingly achievable, even for smaller brands or those new to TV. If you’ve been curious about TV advertising but assumed it was out of reach, it might be time to rethink that.
Examples of Channel 4 Regions
Drop us a message or give us a call for an informal chat about whether Channel 4 Advertising could work for your business.
