Bristol Hippodrome
A long-standing partnership built on performance
About Bristol Hippodrome
One of the UK’s most iconic regional theatres, Bristol Hippodrome hosts world-class productions and attracts audiences from across the South West and beyond. From major touring shows to seasonal favourites, it plays a key role in the UK’s theatre landscape.
A Partnership Spanning Almost Two Decades
We’ve been proud to work with Bristol Hippodrome for almost 20 years, supporting campaigns across a wide range of productions including Back to the Future, Matilda and Jersey Boys.
Over that time, we’ve developed a strong understanding of what drives ticket sales, from audience behaviour and timing to regional demand, allowing us to deliver campaigns that consistently perform.
Campaign Objective
For the 2025 pantomime season, the objective was to drive ticket sales within a defined catchment area, ensuring the campaign reached audiences most likely to attend, while maximising media efficiency.
Our Approach
We delivered a targeted, multi-platform TV campaign designed to balance reach with precision.
Linear TV (ITV1 West)
A regional campaign targeting adults across both daytime and peak programming, delivering scale across high-impact viewing.
VOD (ITVX)
A complementary campaign focused on entertainment and drama content, enabling more precise audience targeting and reinforcing messaging across streaming environments.
Geo-Targeting
Campaign delivery was focused within a 30km drive-time of the venue, ensuring relevance and reducing wasted spend.
This combined approach ensured strong local visibility while maintaining efficient use of budget.
Results
The campaign delivered strong performance across key metrics.
The campaign ran alongside high-profile programming including Coronation Street, Emmerdale and I’m A Celebrity… Get Me Out Of Here! helping to maximise reach and impact.
Campaign feedback
The campaign created by the team drove a clear uplift in both daily and weekly wraps for our 2025 Pantomime, alongside increased engagement with our website and seating chart. The combined use of VOD and linear TV enabled us to reach distinct audience segments and significantly improved overall awareness of the production.
What our clients say
From conception to delivery, the team are highly skilled, they create detailed campaigns which prioritise impressions and value-for-money. Communication is always excellent. They are highly respected within the theatre industry and we have complete faith in the JHA team.
